What do brands want?
In Distribution business as distributor you are responsible for all of your brand partners’ sales. To maintain a strong relationship with them, you must first understand what they expect from you. Following that, you must carry them out in the most efficient manner possible.
Heres how distribution business keep their brands satisfied
1. Detailed reports
Manufacturers and brands are very concerned about what you do with the products that have been assigned to you. Your progress with these goods must be reported to the brand on a regular basis so that they know what is selling and what is not. Based on this, they will either continue to sell that product or discontinue it. Reports provide this type of information about sales, marketing, profits, and expenses. This allows them to easily build on their strategies, making you essential to their business.
2. Actionable insights
These are your findings from reports that must be communicated to brands. You are expected to generate detailed reports that explain customer behavior. For example, when selling backpacks, you will notice that men prefer blue backpacks over black backpacks. This can help to improve brand marketing techniques. Other insights include customer responses to promotions and sales on various retail platforms, both online and offline.
3. eCommerce marketplace management
To maximize your retail reach, you must sell for your brands on a variety of online marketplaces. However, listing products and managing critical information such as prices, promotions, combo offers, and so on is time-consuming, especially if you manage multiple brands. A single product may have five or more variants, each of which must be uploaded separately to different marketplaces. Consider this: suppose a brand assigns ten different products, each with five variations in terms of color, length, pattern, and so on. Each is time-consuming and tedious to list, but it is an important part of your responsibilities.
4. Organised inventory management and delivery
Being a distributor entails managing inventory for multiple brands. If all of the brands and their products are not properly organized, this can quickly turn things upside down. Consider sending the incorrect product when an order is placed. It reflects poorly on the brand, so they don’t want you jeopardizing its credibility. You also run the risk of being penalized and receiving negative feedback from customers.
If you also manage a consignment check out the guide here: